Be a Name Brand to Your Customers

I can do all things...Phil 4:13

Be A Name Brand to Your Customers

What comes to your mind when you see the following list? What emotion do you feel? What do you believe customers experience with them? BMW, Microsoft, McDonald’s, Starbuck’s, Nike.

Just as these ‘brands’ illicit an emotional response or creates an image in your mind – so does your ‘brand.’ Whether you believe it or not, you have your own unique brand. One way to get a better understanding of it is to observe how your “customers” relate or respond to you. In your daily interactions, ask yourself what am I trying to sell and who’s buying?

On the job you (ideally) should have a good working relationship with your co-workers or colleagues. Even though this is not a requirement for an amicable working relationship, you bring your brand to the workplace everyday. In doing so, does your brand sell respect for others, a positive attitude and a happy outlook on life? On the contrary, do others avoid you like the plague because you are selling pessimism and negativity?

Since you are not a Fortune 500 corporation with a brand marketing department, YOU are responsible for creating, managing and marketing your personal brand. If you are having a miserable time on your job – not counting the inherent flaws all jobs have – take inventory of what you brand is “selling.” Make the necessary changes and you will slowly evolve into a brand that others want to buy.

The idea of being a name brand has its place in the academic setting as well. Wherever you are so is your brand. They’re inseparable. In the classroom, do you have a negative attitude towards your classmates or instructor? Are you that type of person who portrays themselves as a “know-it-all?” Maybe you have the type of brand that is willing to help anyone who needs it or you are easy to teach. Again, observe how those around you respond to you on a daily basis, including classmates and faculty or staff. Your brand (or image) is left upon others even when you are no longer around. For this very reason is why you must monitor your brand constantly.

To create the most effective brand, consider the following:

1. Check your attitude

2. Think positively

3. Be receptive to feedback

4. Remember and practice the GOLDEN RULE

This is by no means a comprehensive list, however start here in creating a brand that will open doors of opportunity, develop meaningful relationships/friendships and assist you in Creating Success Today For Tomorrow.

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Herm Allen is an Academic & Career Coach residing in Clemson, SC. He has worked with students for over 15 years as a student development coordinator, career counselor, tutor coordinator and academic advisor. Herm has also taught career and study skills courses at the college level. He can be reached at herm@hermallencoaching.net ©2006 Herm Allen